Tuesday, 5 March 2013

Homework Case Study Lady Gaga

How to spot a postmodern text

1. Revise the notes on Lady Gaga's Paparazzi & Telephone Video

Some Help... 
Paparazzi
Telephone

2. Visit Link Create a Niki Minaj dress up image and analyse your stylistic decisions

3. Create an Intertextual Mood Board for both these videos (a collage of the original things they were referencing and list where they came from)

3. Write a comment on this mood board: how is this using 'Bricolage', 'Parody' or 'Pastiche', 'Irony & Playfulness' to recycle culture and erasing depth - why is this 'Postmodern?'

4. Create your own Bricolage
http://www.muziic.com/dj/

Tip - mix together several youtube videos and publish a monologue (no music type track)





Gaga/Minaj Postmodern Style Check your learning

Module 4 Assessment Wreck It Ralph Analysis/Report



Postmodernism makes texts 'richer'. To what extent is Wreck It Ralph a postmodern text? 
300 words

A Justify your argument - to what EXTENT is it 'Post-modern' (style, themes/ideas in the film)?
B Explain why these characteristic are considered 'post-modern' ('after' or 'against' Modernism)
C Analyse the characteristics that qualify the text as being postmodern (relate to Theorists)
1. Historical Postmodernism
Blurring of Modernist boundaries (especially Media Theories from Section A)
  • Genre (different games genre boundaries, hybridity)
  • Narrative (Some deeper 'meaning' behind it? BME structure, story prioritised over effects & spectacle, Dystopia - life not like a film, )
  • Representation (Reality/Artificial, Male/Female, Child/Adult) 
  • Ideology (aka Grand narratives - good beats evil, hero beats villain, hero = good, villain = bad) 
  • Audience (between the film and & audience)

2. Stylistic Postmodernism
(Jameson)
  • Intertextuality
  • Bricolage
  • Parody
  • Pastiche
  • Playful & Ironic
  • Hybridity
(Lyotard)
  • Empty of meaningless/Superficial
  • Style over substance
(Baudrillard)
  • Hyperreal (Augmented/enhanced reality - ie dogs can talk in Family Guy)
  • Simulation (Simulacra)

Monday, 4 March 2013

Jamesons & Gaga Telephone



Interesting Case Study Minaj

http://www.girlsgogames.co.uk/game/nicki_minaj_make_up.html

Postmodern Style (Jameson) Music (Gaga & Minaj)

Prepare for Learning – Starter: Intertextuality > Bricolage (DJ Shadow)
Bricolage your own samples - Djactivity mixing tracks together
 

 



 "in a world in which stylistic innovation is no longer possible, all that is left is to imitate dead styles”

Post Modern Aesthetic (Style) – what it looks like in Media Texts – largely rely on this - To consider whether a text is ‘postmodern’ or not we will largely rely on a stylistic approach, which themselves are a product of historical and theoretical approaches.

Jameson & Cultural Recycling – Create Meaning (Quiz)
  1. SIMULACRA,
  2. PARODY & PASTICHE,
  3. SELF REFLEXIVITY
  4. STYLE OVER SUBSTANCE – Superficial & 'Fake'
  5. HYPERREALITY,
  6. IRONY (Playful, trashy and it knows it)
  7. ALIENATION & DYSTOPIA
  8. BRICOLAGE,
  9. INTERTEXTUALITY,
  10. HYBRIDITY,
  11. DISLOCATION FROM TIME & SPACE
  12. NOSTALGIA
Therefore “Culture eats itself” Jameson. (Cultural Recycling)


Analysis of Lady Gaga & Niki Minaj as Postmodern 'characters'

Lady Gaga 1 group (Paparazzi) 

Nicki Manaj group 2 (Superbass)

  1. SIMULACRA
  2. PARODY & PASTICHE
  3. SELF REFLEXIVITY
  4. STYLE OVER SUBSTANCE – Superficial & 'Fake'
  5. HYPERREALITY
  6. IRONY
  7. BRICOLAGE
  8. INTERTEXTUALITY




Create a Prezi to demonstrate each aspect you can find – pair up and educate each other (split to define each aspect)
  • Music Videos
  • Album Covers
  • Famous Photoshoot/Press Shots
  • Early career/the 'reality' - what they looked like before they were famous
  • Articles about them being 'postmodern'
  • How they collapse boundaries/structures (ie. Pornography/Morality)
What to write/present: Focus on Jameson
Analyse how does it use Jamesons' cultural recycling/postmodern styles to create 'character'


Apply: Write a conclusion:
Explain how the character is richer/creates depth of meaning using postmodern style (Bricolage, Intertextuality, Paorody, Pastiche etc)
Check your learning
http://prezi.com/qmj8vltomnmt/nicki-minaj/

week 1 way in ppt. Intertextuality, parody, pastiche, bricolage, Nostalgia - Jameson

Create meaning: Intertextual Collage for your chosen text share 300 report to on PoMo style Homework
Go through together and apply each term to your text – to what extent are they pomo using style?

ppt. week 1 style post modern aesthetics jameson



Apply to demonstrate –
Wreck it Ralph – our key example!!! notes for the exam (watch the film, given set sequences)
Present as a Directors Commentary

Pick key sequences in it using key words from style aesthetics
Analyse meaning – how does the text become 'richer' how does it communicate through these cultural signs
Explain how nostalgia and cultural recycling are characteristics